Rachel Joy Victor is a designer, strategist, and worldbuilder working at the intersection of emerging technology, narrative systems, and computational experience. Her practice spans immersive experience design, AI production strategy, transmedia worldbuilding, and the design of responsive environments — from cities and mixed reality platforms to brand ecosystems and speculative futures. She has worked with Disney, BBC, Amazon MGM, Meow Wolf, Niantic, and Punchdrunk, among others, and teaches at the USC School of Cinematic Arts. She is co-founder and Chief Design Officer at FBRC.ai and principal of Interphase.